Saturday, June 22, 2013



        Talk of the Town Award

While word-of-mouth advertising has always been considered the most important way for businesses to obtain new customers, the internet has brought the power of this type of advertising to a whole new level that was unimaginable just a few years ago. In this digital age, the success or failure of a business is now very much dependent on the online reviews of its customers/clients.
Because of this, we are extremely happy  to share with you that “Talk of the Town” and “Celebration Media USA” have just awarded D. Laudati Master Haircolorist and Associates an “Excellence in Customer Satisfaction” Award for 2012 in the category “Beauty and Spas.” This award in based solely on online reviews.
To all of you who have taken the time to write a review about our salon and staff on,,, or any of the other online review sites,  we would like to express our sincere appreciation!
Thank you!
Dino and  Staff

Friday, June 14, 2013


The first step, and the most important one, in every salon visit is the consultation. Whether you’re seeing a stylist/colorist for the first time or are returning to the trusted stylist/colorist you’ve been seeing for months or years, every salon visit should start with a consultation.
The questions I always ask my clients are:  What do you love about your hair? What do you not like about your hair? What is your profession? (A professional person will want a classic look, not a high-fashion or extreme color or cut.) What is your lifestyle? (Someone who is athletic and washes his/her hair on a daily basis will need a low- or no-maintenance style.) What length do you have in mind? What color are you thinking of? (Here’s where a photo is worth a thousand words!) How much time are you willing and able to commit to styling your hair on a daily basis? What is the time and money budget you are willing and able to commit to salon visits to maintain the color and style?  And when my client is considering a big change in color and/or length, I always ask if his/her significant other will be onboard with the change. (Sometimes pleasing the client is not enough; you also have to please their loved one who’s waiting at home.)
A good colorist will always tell you the truth, not what you want to hear. He/she will tell you if the color you desire is suitable for your skintone, and eye color and, if not, will be able to suggest what color and shade will be most flattering.  He/she should also tell you how  much maintaining that color will cost you in time and money.  Prescribing the best products to use for home care based on the texture and condition of your hair and the ability to protect your color is an important part of the consultation, as is suggesting salon treatments to repair damage you may already have and preventing future damage.
A good stylist will also tell you if the style and length you desire is suitable for the texture of your hair, the shape of your face, and your body proportion, or if modifications are necessary to give you a result you will love.
A prospective colorist/stylist should cover all of these criteria and listens attentively and respectfully to your answers. He/she should also answer any questions you may have to your satisfaction.  If he/she is evasive to any of your questions, tries to be funny at your expense, or is the least bit rude,  go elsewhere until you find someone you can trust.


One of my favorite sayings is: “If a hairstylist is coloring your hair, then you probably already know that what you really need is a haircolorist.” While every hairstylist wants to do color (because that’s where the money is) very few have the artistic ability, plus the required understanding of chemistry, required to be a good colorist. Unfortunately, that doesn’t stop them for thinking they can trial and error their way into occasionally lucking out and giving their client a satisfactory result. And even those who may get lucky once, rarely are able to satisfy the client on subsequent visits, as the texture and color of a client’s hair is never exactly the same from one color service to the next. In fact, I have built my career on corrective haircoloring, because over the years I have spent thousands of hours and thousands of dollars on continued education to acquire the knowledge and skills necessary to correct hair color mistakes made by undereducated stylists who fancy themselves “colorists.”
The problem starts with licensing requirements and the educational system in place in the United States. In most other parts of the world, one becomes a hairstylist by apprenticing in a salon and studying under a salon owner and other experienced, well educated staff members. This period of apprenticeship usually lasts for two to three years before the apprentice is promoted to Junior Stylist or Stylist and allowed to service clients. In the United States, however, one wishing to become a hairstylist must enroll in a State sanctioned cosmetology school and complete a certain number of hours of education (in Florida it’s 1200 hours) in “cosmetology” which also includes instruction in manicures, pedicures, waxing, and facials. So of those already too few required hours, not all of them are dedicated to the study hair. Once the student has paid tuition, completed the required number of hours, and passed  the State exam, he/she is granted  a cosmetology license which allows him/her to cut, style, color and chemically process hair, all with less than a year’s experience, most of which is theory and little of  which is  practical hands-on  experience. To make matters worse, because there are so many salons in any given area, all of them looking for stylists to fill their chairs, students who have just graduated are offered “a chair” instead of an apprentice position. Often times the salon owner is a business investor and not an experienced cosmetologist and all staff members also were given a chair right out of school. Therefore, there is no one to mentor under; so even after years behind the chair, no improvement in the quality of work is possible.
So what, then, is the quality you are looking for in a hair colorist that you will not find in most licensed hairstylists? Continued advanced education.
How do you find someone who has committed time and money to honing his/her craft in order to excel in hair color? Start by reading their online bio on their salon webpage, seeing if they write a blog, looking at their Facebook page to see if they have posted about educational events they have attended. Then, call to schedule a color consultation. Most salons will offer a complimentary consultation, and those who charge will usually apply the cost to a future service. The consultation will be your chance to get a feel for the salon and the colorist and to ask important questions.
More on the consultation in my next blog.


Having beautiful hair color doesn’t matter if the condition of your hair is not healthy. Too often, hair that is colored, especially bleached hair, is dry, damaged, and dull. To avoid this common problem or to repair it if the damage is already done:Find a knowledgeable and experienced hair colorist. A good source is or Use the home-care products your colorist recommends: color-friendly shampoos and conditioners, products that contain UV protective ingredients. If you have also had a keratin smoothing treatment, be sure to use a sulphate-free shampoo.
Use a conditioner every time you shampoo. Be sure to comb it through the hair, and leave it on for 3 minutes before rinsing. Rinse with cool water to close the cuticle and lock in the conditioner and the color. Ask your colorist for a salon “treatment” each time you color.
Get a salon treatment twice a month, if necessary.  There are some excellent treatments that condition, re-balance and even reconstruct the hair which are available only in salons. Clarifying treatments are also important periodically to remove product build up, swimming pool chemicals, metals from well water, and even medication residue. A product line I like is
Keep blow drying and the use of flat irons and curling irons to a minimum, and always use styling products with thermal protective ingredients. Ionic appliances are best. Never set the temperature on your flat iron higher than your particular hair texture requires. Usually this is between 250 – 350 degrees for virgin hair and lower if your hair is colored or bleached.  Consult a trusted stylist for his/her recommendation for your specific type hair.
Avoid excessive sun exposure. Wear a hat as much as possible: and when in the water, use one of the new spray-on sunscreens for the hair which protects your hair and scalp.Before going to the beach or pool, thoroughly wet your hair and generously apply a good conditioner. Leave it in. After swimming, rinse and reapply.
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